Peningkatan Kapasitas Umkm Belut Melalui Inovasi Nuget Belut, Branding Logo, Dan Digitalisasi Shopee Food Di Desa Tambelang

Abstract

Micro, Small and Medium Enterprises (MSMEs) are businesses that have an important role in the Indonesian economy, so MSME actors need to follow changes in order to increase sales, every MSME actor must be responsive to changes in the flow of the business world, therefore the aim of this KKN activity is to help providing innovation, providing logos and socializing shopee food digitalization with the aim of helping the prosperity of MSMEs in Tambelang village. The method for this KKN activity is using the PAR method which includes: a. Planning, b. Implementation and c. Which evaluation from this series resulted in the success of MSMEs in increasing people's purchasing power for their products and being able to reach a wider market. This community service has succeeded in showing that with an innovative approach and practical training, eel processing business actors in Tambelang Village can increase the capacity and competitiveness of their business. The importance of improving (MSMEs) and the results of this service for the economic progress of the community in Tambelang village. This service activity has a significant impact on the creativity and economy of the community.