Empowerment of Tourism Villages and UMKM Through E-Commerce Platforms to Improve the Local Economy

Abstract

Banyumili Tourism Village is one of the tourist attractions located in Kolursari Village, Bangil District, Pasuruan Regency. Banyumili Tourism Village has several business units that are quite potential and productive, including developing River Tubbing, flying fox, a package for picking clonal mango (avocado) typical of Pasuruan, and religious tourism to the Sakera pilgrimage site. This community service activity aims to increase the management capacity of the Banyu Mili Tourism Village and UMKM through a digital marketing platform as an effort to expand market reach and improve the quality of management of the Banyumili tourism village and UMKM management. The implementation method in this community service is: (1) Application Creation (E-Commerce). The creation of Digital Marketing through this E-Commerce platform aims to increase the market reach of both the marketing of the Tourism Village and UMKM products more widely. (2) Digitalization Marketing Training. This training is intended to provide discourse and knowledge of Pokdarwis HR and Banyumili UMKM related to online business strategies, and developing businesses online. (3) Mentoring. With the creation of the E-Commerce Application, as an effort of continued service, it is to provide assistance in the application of E-Commerce by the Partners of Pokdarwis Banyumili and UMKM Banyumili. The result of this service is the realization of the E-Commerce platform for Banyumili Tourism Village and UMKM, as well as increasing the management capacity of the management resources of both tourism villages and Banyumili UMKM for online marketing.