Upaya Perlindungan Hukum Melalui Pendaftaran Merek Dagang Pada Produk Hasil Olahan Buah Mangga Di Desa Belawa

Abstract

This community empowerment research discusses efforts for legal protection through trademark registration for processed mango products, namely mango jam, mango peel chips, and candied mango, within the context of community service in Belawa Village. Trademark registration is an important step to protect product identity and prevent imitation practices that harm local entrepreneurs. This study involves the local PKK mothers and the Mangga Sari farmer group as participants, aiming to identify the challenges they face in the trademark registration process and provide recommendations to raise awareness of the importance of legal protection. The research method used is qualitative with a case study approach, where data is collected through interviews and focus group discussions. The findings show that many participants still lack understanding of the importance of trademark registration, with costs and procedures perceived as major obstacles. Nevertheless, those who have registered trademarks report significant benefits, such as increased consumer trust and better sales. Therefore, socialization and training on trademark registration are highly necessary. It is hoped that these efforts can promote the protection of intellectual property rights and enhance