Optimizing Digital Marketing in the Local Product Marketing Strategy of Leuwidingding Village

Abstract

Abstract

This community service aims to determine the optimization of integrated digital marketing in local product marketing strategies in Leuwidingding Village which do not maximize digital as their product marketing. This community service is a descriptive observational community service using the triangulation method, which combines structured interview methods, in-depth interviews, and observations. The results of the community service show that in the future every local product marketing in Leuwidingding Village will choose superior products where local businesses that have the potential to become superior regional fields are 4, namely tape, gamblong, es bambo, lontong and rempeyek in digital marketing and not only choosing one segmentation. This digital marketing strategy, it will later be used to increase distribution or distribution that does not only focus on the platform but utilizes social media and marketplaces that provide several product details and are also equipped with a contact person who will later contain instant messenger addresses. The hope for the future is that local product marketing in Leuwidingding will carry out integrated digital marketing as the main marketing strategy to maximize sales and profits.