Sosialisasi Digitalisasi Pemasaran Produk UMKM Di Desa Belawa

Abstract

In the current digital era, digitalization of marketing has become one of the main strategies for developing business and expanding markets. Digitalization of MSMEs is a work of digitizing advertisements for MSME goods by MSME Entrepreneurs. Basically, in this era of increasingly modern innovation, it has made it easier for business people to market and sell their goods online. This article discusses the application of digital marketing through the creation of a portfolio website for the Mangga Sari Farmers Group, a farmer group in Belawa Village, Lemahabang District, Cirebon Regency, which produces wet mango sweets and dried mango candies. The main focus of this article is how portfolio websites can be an effective tool for introducing products, increasing visibility, and empowering farmer group members, especially PKK (Family Empowerment and Welfare) women. The approach that the authors used in the case study in Bangsal (Grand Post-Harvest Center). Bangsal is located in Belawa Village, Lemahabang District, Cirebon Regency. Marketing digitalization has become an important element in modern business strategy. With the development of technology, traditional marketing methods have transformed into more efficient and scalable through digital platforms. The results of digital marketing outreach to pkk mothers provide a positive impact and new experiences in product marketing. Because many MSME products are established but marketing is not optimal and PKK women are very aware of that. The results of digital marketing socialization are very useful for pkk mothers and now they are more following the digital era in marketing mango sweets products in the wards.