PEMANFAATAN TEKNOLOGI DIGITAL UNTUK MENINGKATKAN PEMASARAN TOKO ROTI DI DESA SEDONG KIDUL

Abstract

The Covid-19 pandemic that has occurred since March 2020 has had an impact on all
sectors, especially the economic sector. Some of the conditions in the affected communities are the
loss of jobs so that people's opinions are reduced and this has an impact on the decline in people's
purchasing power. Sedong Kidul Village, Cirebon Regency, is an area with a significant economic
impact. The social distancing policy set by the government during the pandemic resulted in the
income of the people of Sedong Kidul village, most of whom have home-based business activities,
one of which is Bonita's home-based bread business. The large-scale social restriction (PSBB),
micro-lockdown, and the implementation of community activity restrictions (PPKM) have made
people reduce their activities outside the home and their economic activity has decreased
drastically. The training program for the use of digital marketing in service activities is expected
to be able to help the community improve post-pandemic economic conditions. Training and
assistance is carried out by developing various bread making innovations, good packaging, and
effective sales by utilizing digital marketing on E-commerce and social media as a means of sales
strategy.