The Influence of Sponsorship on Brand Awareness, Brand Trust, and Brand Loyalty: A Case Study of Bank Papua as a Sponsor of Persipura Jayapura

Chandon, P. (2003). Measuring brand awareness, brand image, brand equity and brand value. INSEAD.

Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81–93. https://doi.org/10.1509/jmkg.65.2.81.18255

Chen, S. (2024). The impact of brand awareness on purchase intention. Highlights in Business, Economics and Management, 30, 239–246. https://doi.org/10.54097/88gfk880

Cornwell, T. B. (2020). Sponsorship in marketing: Effective partnerships in sports, arts and events (2nd ed.). Routledge. https://doi.org/10.4324/9780429325106

Damaschi, G., Aboueldahab, A., & D'Addario, M. (2025). Decomposing brand loyalty: An examination of loyalty subcomponents, product price range, consumer personality, and willingness to pay. Behavioral Sciences, 15(2), 189. https://doi.org/10.3390/bs15020189

Delgado-Ballester, E., & Munuera-Alemán, J. L. (2001). Brand trust in the context of consumer loyalty. European Journal of Marketing, 35(11/12), 1238–1258. https://doi.org/10.1108/EUM0000000006475

Delgado-Ballester, E., & Munuera-Alemán, J. L. (2005). Does brand trust matter to brand equity? Journal of Product & Brand Management, 14(3), 187–196. https://doi.org/10.1108/10610420510601058

Delgado-Ballester, E., Munuera-Alemán, J. L., & Yagüe-Guillén, M. J. (2003). Development and validation of a brand trust scale. International Journal of Market Research, 45(1), 1–18. https://doi.org/10.1177/147078530304500103

García-Sánchez, I., & García-Meca, E. (2018). Do talented managers invest more efficiently? The moderating role of corporate governance mechanisms. Corporate Governance: An International Review, 26(4), 238–254. https://doi.org/10.1111/corg.12233

Ghozali, I. (2008). Structural equation modeling: Metode alternatif dengan partial least square (PLS). Badan Penerbit Universitas Diponegoro.

GoodStats Data. (2024). Indonesia masuk jajaran negara dengan penggemar sepak bola terbanyak di Asia. https://data.goodstats.id/statistic/indonesia-masuk-jajaran-negara-dengan-penggemar-sepak-bola-terbanyak-di-asia-sYRVv

Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203

Hsiao, C.-H., Tang, K.-Y., & Su, Y.-S. (2021). An empirical exploration of sports sponsorship: Activation of experiential marketing, sponsorship satisfaction, brand equity, and purchase intention. Frontiers in Psychology, 12, 677137. https://doi.org/10.3389/fpsyg.2021.677137

Hunt, J. B., & Hunt, T. G. (2022). The effect of sport sponsorship on brand equity: A study within the context of professional soccer. Archives of Business Research, 10(10), 96–113. https://doi.org/10.14738/abr.1010.13289

Intani, R. (2016). Pengaruh integrated marketing communication terhadap minat beli melalui asosiasi merek pada Bank Muamalat di Kotabumi [Tesis magister, Universitas Lampung]. https://digilib.unila.ac.id/21701/

Keller, K. L., & Swaminathan, V. (2019). Strategic brand management: Building, measuring, and managing brand equity (Global ed.). Pearson.

Kotler, P., & Keller, K. L. (2016). Marketing management. Pearson.

Müller, T., Schuberth, F., & Henseler, J. (2024). Categorizing behavioral and formed concepts in sports marketing research. International Journal of Sports Marketing and Sponsorship, 25(2), 310–329. https://doi.org/10.1108/IJSMS-10-2022-0188

Nielsen. (2022). Sports sponsorship are raising more than just brand awareness. https://www.nielsen.com/insights/2022/sports-sponsorship-are-raising-more-than-just-brand-awareness/

Papadimitriou, D., & Parganas, P. (2018). The influence of sport sponsorship on brand equity and purchase behavior. Journal of Strategic Marketing, 26(1), 85–105. https://doi.org/10.1080/0965254X.2017.1374299

Prambadi, G. A. (2021, January 7). Bank Papua menyetujui menjadi sponsor utama Persipura dalam mengikuti kompetisi liga. Republika Online. https://republika.co.id/share/qmkey6456

Sarpong, A., & Zungu, N. P. (2025). Sports sponsorship, brand image, and purchase intentions toward sponsors' products. Managing Sport and Leisure, 1–18. https://doi.org/10.1080/23750472.2024.2444449

Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.

Syadzwina, A. W. W., Cangara, H., Unde, A. A., & Bahfiarti, T. (2024). Komunikasi olahraga: Promosi dan pemasaran olahraga di era digital. Jurnal Audiens, 5(3), 551–564. https://doi.org/10.18196/jas.v5i3.491

Sya'idah, E. H. (2020). Pengaruh brand equity terhadap keputusan pembelian. JMK (Jurnal Manajemen dan Kewirausahaan), 5(3), 204. https://doi.org/10.32503/jmk.v5i3.1106

Tjahyadi, R. A. (2006). Brand trust dalam konteks loyalitas merek: Peran karakteristik merek, karakteristik perusahaan, dan karakteristik hubungan pelanggan-merek. Jurnal Manajemen, 6(1).

Wertime, K. (2003). Building brands & believers. Esensi.