Optimization of Agribusiness Management in Increasing Sustainable Agricultural Productivity

2025-06-14T01:15:43+00:00

Sustainable agriculture is a strategic approach that combines high productivity with the preservation of natural resources. In this context, agribusiness management plays a key role in increasing the efficiency and effectiveness of agricultural production. The aim of this research is to discuss various agribusiness management strategies that can be implemented to support increased sustainable agricultural productivity. The main focus includes resource management, technology application, business diversification, and farmer capacity development. This type of research is qualitative with the research location in West Java. The research subjects consisted of farmers, agribusiness managers, agricultural extension workers, and agricultural experts who had experience and knowledge in the field of agribusiness. Data collection techniques use interviews, observation and documentation. The results of this research are that optimizing agribusiness management through efficient resource management, application of technology, business diversification, marketing strategies and farmer capacity development can increase productivity and sustainability of the agricultural sector. Support from multiple stakeholders is critical to expanding adoption of these practices. This research recommends increasing farmers' access to technology, training and markets to support the transition to more productive sustainable agriculture.

Analysis of the Performance of the West Sumatra Provincial Liaison Agency in Serving Regional Leaders

2025-07-09T05:18:54+00:00

Study prpose. This thesis aims to analyse the performance of the West Sumatra Provincial Liaison Agency in providing services to regional leaders.
Materials and methods. This research uses a qualitative method with a descriptive design, a constructive interpretivism paradigm, and a literature review analysis. The theory used is Agus Dwiyanto's performance theory, which states that performance indicators consist of productivity, service quality, responsiveness, responsibility, and accountability.
Results. The performance of the West Sumatra Provincial Liaison Office in serving regional leaders is generally quite good. However, there are several areas that need improvement, such as the service quality indicator, where the Public Relations, Protocol, and Service Section does not yet have Standard Operating Procedures for serving regional leaders, the quantity and quality of human resources in the public relations section are still insufficient, there are limitations in the authority to publish news about regional leaders' activities on the West Sumatra Provincial Government website, and the facilities and infrastructure supporting the performance of duties are still limited, and the budget planning is not yet mature. Meanwhile, the indicators of productivity, responsiveness, responsibility, and accountability are already functioning well. Therefore, the researcher's recommendations are to establish Standard Operating Procedures for serving regional leaders, increase human resources in the public relations department, propose to the leadership that news coverage outside West Sumatra Province be delegated to the Liaison Office, propose the procurement of facilities and infrastructure to support leadership service activities, and develop a mature budget plan for leadership activities so that service to regional leaders can be maximised.
Conclusion. The performance of the West Sumatra Provincial Liaison Office in providing services to regional leaders is generally satisfactory, particularly in terms of productivity, responsiveness, responsibility, and accountability. However, there are still challenges in the quality of services, such as the absence of SOPs, limited human resources and supporting facilities, and suboptimal budget planning. Improvement efforts have been made through the addition of personnel, the provision of facilities, and inter-agency coordination. To enhance performance in the future, it is necessary to establish SOPs, improve human resource quality, procure supporting equipment, and expand authority in the publication of regional leadership activities.

Jurnal Jembatan Efektivitas Ilmu dan Akhlak Ahlussunah Wal Jama'ah

Optimization of Agribusiness Management in Increasing Sustainable Agricultural Productivity

Analysis of the Performance of the West Sumatra Provincial Liaison Agency in Serving Regional Leaders