Pemanfaatan Teknologi Informasi Dan Komunikasi Untuk Promosi UMKM Remanuci Berbasis Website Di Desa Kamarang Lebak Kec.Greged Kab. Cirebon

Abstract

The Community Service Program (KKN) is a form of student engagement in society through  the  application  of  knowledge  and  technology.  Kamarang  lebak  Village,  Greged District, Cirebon Regency, has great potential in the micro, small, and medium enterprises (MSMEs) sector, one of which is Remanuci MSME, engaged in traditional food production. The main problem faced is limited product marketing, as it still relies on conventional methods. Therefore,  the  KKN  team  implemented  a  website  development  program  as  a  marketing digitalization effort. The implementation method included observation, design, website creation, and training for website management. The results show that the Remanuci MSME website successfully presents business profiles, product catalogs, and order contacts, which are more easily accessible to consumers. In addition, MSME actors gained new insights into the importance  of  utilizing  information  technology.  The  website  provides  opportunities  for Remanuci MSME to expand its market, increase competitiveness, and introduce local products to a wider community.