Packaging Design Digitalization Training as a Strategy to Increase the Visual Competitiveness of MSMEs: A Case Study of Wanayasa Village

Abstract

This scientific article details specific digitalization strategies in the marketing and production of packaging stickers to support the development of Micro, Small, and Medium Enterprises (MSMEs) in Wanayasa Village. The primary focus of this research is on direct observation of the MSMEs' current conditions and the practical process of creating packaging stickers as a concrete solution to enhance product appeal. The approach utilized is a case study involving participatory observation and direct experimentation on one of the target MSMEs. The results indicate that the application of digital printing techniques and simple graphic design successfully increased the selling value of the MSMEs' products. This article also provides recommendations for practical steps that students undertaking Community Service Programs (KKN - Kuliah Kerja Nyata) can implement to duplicate this success in other locations.