Strategi Penguatan Ekonomi Keluarga Berbasis Potensi Lokal Melalui Teknologi Tepat Guna di Desa Wisata Tambang Ayam

Abstract

Strengthening family economics is a crucial strategy for improving community welfare, particularly in rural areas with excellent local tourism potential. This research was conducted in the Tambang Ayam Tourism Village, Anyar District, Serang Regency, Banten Province, with the aim of exploring local potential and analyzing the community's role in utilizing tourism-based economic opportunities. This village possesses natural and cultural potential that can be developed to support improvements in the community's standard of living. The method used was descriptive qualitative with a field study approach through observation, interviews, and documentation. The results indicate that strengthening family economics can be achieved through the development of micro, small, and medium enterprises (MSMEs) such as village culinary specialties, handicrafts, homestays, and tour guide services. Furthermore, collaboration between the village government, local communities, and business actors is a key factor in promoting community economic sustainability. The main challenges faced include limited capital, marketing, and human resource capacity building. With ongoing mentoring, training, and promotion programs, the Tambang Ayam Tourism Village has the potential to become a leading destination and a platform for strengthening family economics based on local wisdom